Since 1980 the Losi® brand focus has been racing. In the early days of R/C racing, the standard hobby grade R/C car was not meant for racing and could not survive any type of harsh landing or impact. The Losi brand started selling option parts for these same cars that would help them survive the abuse of an off-road racetrack. This led to a surge in R/C racing popularity and its was not long before Losi put its focus on developing its first R/C car the JRX2. The rest is history.
ABOUT THE BRAND
Up to the early 2000’s the Losi brand was extremely focused on competitive R/C cars. One of the most iconic is the 8IGHT platform which set the bar for the 1/8th racing industry. In 2010 the company kept its promise to its core consumer by creating the TLR (Team Losi Racing) brand which till this day sole focus is dedicated R/C racing vehicles and the Losi brand adopts the technology and materials from the TLR brand put extra focus on taking inspiration from the elements of full-scale racing and bringing it to your fingertips.
The Losi brand recognizes what makes any racer tick. It’s the adrenaline of going fast, hitting the perfect apex, the long hours of preparation and determination it takes to not quit on the track, in the pits or for many the garage when things need to be fixed or improved.
Every single one of our products focuses on a specific type or racing or racing activity. From our budget mini-t/b race cars based of our TLR race cars they are the best handling minis on the market. Your driveway is now your racetrack on you and friends can share the competitive spirit racing around simple obstacles. For those who love the smell of burning fuel the 5ive-T has a 2-stroke engine with the powerband and sound that only a true gear head can appreciate. Regardless of your favorite racing category the Losi brand has something for you.
Besides skill any racer knows that their equipment makes a significant difference and being able to upgrade and tune your car is necessary to finish first. Every single one of our cars is full tunable right out of the box. You can make changes to suspension including camber, caster, toe, compression, rebound etc to dial in your set up for the specific terrain you are on. We also offer performance upgrades for added durability or speed. From aluminum parts, faster servos, or different tires there is an infinite number of ways to make your race car handle for your driving style.
To truly replicate the feeling of racing we are committed to partnering with the best full-scale companies in the world. From replica wheels, tires, shocks, bodies and more you can not only have the best handling R/C car on the track but one that looks just like your real race car or the one you wish you had.
In the future the Losi brand is fully committed to adding more full-scale racing categories to its line up while incorporating the latest technology to help you maximize your time doing what you love to do most. Regardless of your specific racing passion we look forward to you being a part of our team as the Losi brand and full-scale racing continue to grow.
For 40 years it’s pushed the boundaries of scale, technology, and innovation. When you think of Losi, you think racing, quality, and adrenaline. Founded on a racing pedigree to be better than the rest. It's not just an RC car, it’s a feeling of getting behind the wheel and hitting the throttle. Our DNA is built from the past, but our DRIVE is to the future. Race. Inspired. Losi is RC.